Struggling to Get Views on TikTok as a Plastic Surgeon? Here’s Why (and How to Fix It)
TikTok has quickly become a powerful platform for plastic surgeons to connect with potential patients, showcase expertise, and build trust. But let’s face it—diving into a new platform can feel overwhelming. If you’ve been posting videos but aren’t seeing the views you hoped for, it’s not because TikTok “just isn’t for you.” It’s because your content isn’t working with the algorithm.
However, getting used to a new platform can take some practice, and TikTok's algorithm can be a little confusing at times. For this reason, we have outlined 5 of our top tips to get more views on TikTok for your plastic surgery clinic!
1. Use a Hook
Viewers on TikTok have a short attention span, so you want to capture your audience's attention within first few seconds. You can do this by using a compelling hook. Here are a few you can try:
Everything you know about [procedure] is wrong!
If you've ever thought about getting [procedure] done, you need to stop scrolling!
The truth about [procedure]
Spilling the industry secret about...
Wait for it...
Watch until the end!
2. Focus on Your Niche
The more you create content focusing on a specific theme, the more likely TikTok will begin to see you as an expert in this niche. In your case, your content should be related to plastic surgery.
However, as you make more videos, you'll see what your audience responds well to. You'll be able to start to tailor your content based on that feedback. Here are some video ideas within the plastic surgery niche for you to try out!
Celebrity surgery analysis series
Comedy / humour related to cosmetic surgery
Transformation / before-and-after videos with patient results
Ethnic rhinoplasties
Specific procedures (such as being a specialist in Mommy Makeovers)
Post-op recovery tips
3. Use A Trending Audio
This is one of the best parts about TikTok - the trends. Be sure to choose ones that fit your brand voice and have fun with it! Don't feel pressured to hop on every single trend that comes up.
You can use TikTok Creative Center to see what songs are trending!
4. Use Relevant Hashtags (That Aren’t Oversaturated)
Hashtags can be tricky, as there is definitely an art to them. As general advice, you should try to use hashtags that identify the content of your video.
An "oversaturated" hashtag is one that is overused and too generic, like #fyp. The reason we recommend that you try to get more specific (think #torontoplasticsurgeon rather than just #plasticsurgeon) is because there is less competition, and therefore a greater likelihood your video will do well.
Try experimenting with different hashtags and see what works best for your account.
5. Use Text and Captions
And lastly, making your videos accessible not only means that more people will be able to enjoy them, but it also helps make your content more engaging. For example, you can add text to the screen to expand on points brought up verbally in the video. This will improve watch times and get your content pushed out to more people!
The Brisa Social Way
In order to succeed on social media as a plastic surgeon, you need to provide value to your audience. Remember that your strategy should be all about building trust with your potential patients. Surgery can be risky, and it is a big investment — not only of money, but of time.
For this reason, social media for plastic surgeons is a long-term game. At Brisa Social, we specialize in creating data-driven, organic social strategies for plastic surgeons that both educate and inspire our clients' audiences. Our focus is to create a community in your following, so that when an individual decides on a doctor, there is no second thought about it: they are choosing you.
So, if you are a surgeon who's looking to level up your practice, generate consultations, and grow an online presence, send us an email today at hello@brisasocial.ca to get started!
